Na sklade odborné a náučné knihy od vydavateľstva Oxford University Press

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  35,95 €

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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  41,50 €

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What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...

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  33,95 €

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As influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units...

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  13,95 €

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If you are studying EU law in the UK, please see the UK version of this textbook: EU Law: Text, Cases, and Materials UK Version, ISBN 9780198859840. Building on its unrivalled reputation as the definitive EU law textbook, this seventh...

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  66,66 €

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  67,56 €

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One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...

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  18,15 €

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The Oxford Advanced Learner's Dictionary is the world's bestselling advanced-level dictionary for learners of English. Now in its 10th edition, the Oxford Advanced Learner's Dictionary, or OALD, is your complete guide to learning English vocabulary...

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  53,19 €

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About things that are within our power and those that are not.' Epictetus's Discourses have been the most widely read and influential of all writings of Stoic philosophy, from antiquity onwards. They set out the core ethical principles of Stoicism in...

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  16,99 €

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The Project fourth edition Workbook provides extra practice of all the language covered in the Student's Book. The Workbook comes with an audio CD so that students can practise listening at home and an access card for Project online Practice.

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  12,13 €

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  7,29 €

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The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. Other animals have stronger muscles or sharper claws, but we have cleverer brains...

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  14,25 €

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  10,47 €

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Wordsworth Editions.: This Wordsworth Edition includes an exclusive Introduction by Mark G. Spencer, Brock University,...

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  6,24 €

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The world is not as mobile or as interconnected as we like to think. As Harm de Blij argues in The Power of Place, in crucial ways-from the uneven distribution of natural resources to the unequal availability of...

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  15,20 €

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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications...

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  63,37 €

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Becoming a critical thinker is a straight-forward, reassuring, and complete guide to critical thinking...

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  24,99 €

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Up to the 1960s, psychology was deeply under the influence of behaviourism, which focused on stimuli and responses, and regarded consideration of what may happen in the mind as unapproachable scientifically. This began to change with the devising ...

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  10,60 €

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This second edition of the Oxford Handbook of Key Clinical Evidence provides an alternative to the growing volumes of trial data for students, trainees and researchers looking for the key evidence affecting medical practice...

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  36,79 €

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This textbook covers virtually every aspect of intraoperative neurophysiological monitoring during Deep Brain Stimulation (DBS) surgery beginning with what is an electron to how to decide whether a given trajectory ...

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  97,43 €

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Now in its eleventh edition, Steiner & Woods EU Law is rightfully regarded as one of the best and most trusted EU law textbooks available. The book includes a well-balanced range of topics for students taking undergraduate courses on EU law...

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  46,74 €

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The indispensable quick reference and revision guide for junior doctors and medical students The only handbook to include history, examination, practical procedures...

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  42,53 €

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The solutions manual to accompany Organic Chemistry provides fully-explained solutions to all the problems that feature in the second edition of Organic Chemistry . Intended for students and instructors alike, the manual provides ...

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  67,08 €

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