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536 produktov
Why are we here? What's the point of existence? On the 'big questions' of meaning and purpose, Western thought has been dominated by the dichotomy of traditional religion and secular atheism...
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Knihapevná väzba16,21 €Viac ako 30 dní
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná väzba35,70 €Viac ako 30 dní
The Project fourth edition Workbook provides extra practice of all the language covered in the Student's Book. The Workbook comes with an audio CD so that students can practise listening at home and an access card for Project online Practice.
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Knihabrožovaná väzba12,13 €Na sklade 3 ks
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...
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Knihapevná väzba41,50 €Na sklade 2 ks
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As influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units...
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Knihabrožovaná väzba14,20 €Viac ako 30 dní
While it has been pointed to time and again by governments and pundits promoting laissez-faire economics, the Wealth of Nations actually shows that Adam Smith viewed ...
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Knihabrožovaná väzba14,14 €Viac ako 30 dní
For many decades, the proponents of `artificial intelligence' have maintained that computers will soon be able to do everything that a human can do. In his bestselling work of popular science, Sir Roger Penrose takes us on...
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Knihabrožovaná väzba15,86 €Na sklade 1 ks
The Continuum Concept introduces the idea that in order to achieve optimal physical, mental and emotional development, human beings - especially babies - require the kind of instinctive nurturing as practiced by our ancient relatives...
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Knihabrožovaná väzba15,48 €Viac ako 30 dní
Inspiring and motivating students from the moment it published, Organic Chemistry has established itself in just one edition as the students` choice of organic chemistry text. Its explanatory, mechanistic, evidence-based approach makes ...
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Knihabrožovaná väzba96,14 €Na sklade 1 ks
The fifth edition of this bestselling Oxford Medical Handbook is now even better than ever, with the inclusion of three new chapters on day case surgery, remote and rural surgery, and emergency surgery...
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Knihabrožovaná väzba37,39 €-13 %Viac ako 30 dní
If you are studying EU law in the UK, please see the UK version of this textbook: EU Law: Text, Cases, and Materials UK Version, ISBN 9780198859840. Building on its unrivalled reputation as the definitive EU law textbook, this seventh...
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...
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Knihapevná väzba34,95 €Do 2 – 6 dní
'Once upon a time and a very good time it was there was a moocow coming down along the road and this moocow that was coming down along the road met a nicens little boy named baby tuckoo '...
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12,56 €Viac ako 30 dní
Fully revised and updated throughout, the fourth edition of the Oxford Handbook of Ophthalmology now includes free access to the ophthalmic online media bank, a selection of high-quality clinical images and videos for...
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Knihabrožovaná väzba54,98 €Viac ako 30 dní
The Selfish Gene is a classic exposition of evolutionary thought. In it Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units of information, and in which organisms can be seen as vehicles...
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Knihapevná väzba26,99 €Viac ako 30 dní
One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...
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Knihapevná väzba18,35 €Na sklade 1 ks
Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be ...
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Knihapevná väzba41,79 €Viac ako 30 dní
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...
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Knihabrožovaná väzba114,00 €Viac ako 30 dní
The Oxford Advanced Learner's Dictionary is the world's bestselling advanced-level dictionary for learners of English. Now in its 10th edition, the Oxford Advanced Learner's Dictionary, or OALD, is your complete guide to learning English vocabulary...
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Knihabrožovaná väzba53,39 €Do 3 – 8 dní
Now fully revised and updated with the latest guidelines, this new edition of the Oxford Handbook of Paediatrics is an easy-to-use and compact guide to all aspects of acute and chronic paediatrics. The team of specialist contributors and editors have...
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Knihabrožovaná väzba41,27 €Viac ako 30 dní
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