Knihy

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  34,15 €

  Viac ako 30 dní

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer...

• Knihapevná väzba
  29,60 €

  Viac ako 30 dní

A new up-to-date Business English dictionary, that gives learners all the help and information they need to do business in English...

• Čítanámierne opotrebovaná
  16,89 €

  Na sklade
• Knihabrožovaná väzba
  Vypredané

Want to know how to influence other people's behaviour? ...

• Knihabrožovaná väzba
  29,99 €

  Viac ako 30 dní

What is international business? How serious are multinational enterprises about corporate responsibility? How does a gearbox made in China end up in a car sold in Europe? ...

• Kniha
  Vypredané

The second edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research...

• Kniha
  Vypredané

The first business course written specifically for one-to-one teaching. With the innovative How to menu, students can identify their needs quickly and easily, and teachers can build a personalized syllabus that covers exactly what their student wants...

• AudioknihaMP3 na CD
  Vypredané

This book offers an integrated account of the strategic trade analysis, combined with empirical evidence and new results. Strategic Trade Analysis addresses the need to synthesize...

• Knihapevná väzba
  Vypredané