Knihy

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

• Knihabrožovaná väzba
  15,00 €

  Na sklade 1 ks

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

• Knihabrožovaná väzba
  14,95 €

  Na sklade > 5 ks

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

• Knihapevná väzba
  50,37 €

  Na sklade 1 ks

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Čítanávýborný stav
  27,65 €

  Na sklade

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná väzba
  24,73 €

  Na sklade 1 ks

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns...

• Knihapevná väzba
  32,88 €

  Na sklade 1 ks

Synonymous with fine craftsmanship and understated elegance, the House of Bottega Veneta is the go-to brand for those who love effortless chic...

• Knihapevná väzba
  18,06 €

  Na sklade 2 ks

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ...

• Čítanávýborný stav
  21,36 €

  Na sklade
• Knihabrožovaná väzba
  33,73 €

  Na sklade 2 ks

The new edition of the book readers call the bible for advertising...

• Knihabrožovaná väzba
  29,70 €

  Na sklade 1 ks

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná väzba
  14,45 €

  Na sklade 1 ks
• Čítanávýborný stav
  10,47 €

  Na sklade

Tiffany & Co.: The Story Behind the Style is a beautifully illustrated, handbag-sized visual history of one of the world's most iconic brands...

• Knihapevná väzba
  16,50 €

  Na sklade 1 ks

Little Book of Prada is the pocket-sized and beautifully illustrated story of the legendary fashion house. Understated elegance and luxury, technologically advanced fabrics and sublime originality of design are all hallmarks of the House of Prada...

• Knihapevná väzba
  18,25 €

  Na sklade 4 ks

Multiply serves as a definitive guide for creating meaningful, elegant and timeless brand identities...

• Knihapevná väzba
  43,79 €

  Na sklade 1 ks

Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

• Knihabrožovaná väzba
  11,95 €

  Na sklade 2 ks

The average person sees about 10,000 commercial visuals a day. Yet, research shows we can only process about 1% of the visual information we encounter. If a picture is worth a thousand words, where does this excess leave us? ...

• Knihapevná väzba
  23,78 €

  Na sklade 2 ks

Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...

• Knihapevná väzba
  57,13 €

  -5 %

  Na sklade 1 ks

Ever since its creation in 1992, The House of Alexander McQueen has been synonymous with drama, risk-taking and cutting-edge innovation...

• Knihapevná väzba
  18,95 €

  Na sklade 3 ks

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing...

• Knihabrožovaná väzba
  15,15 €

  Na sklade 2 ks

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

• Čítanámierne opotrebovaná
  20,48 €

  Na sklade

The largest collection of the stunning pocket-sized fashion books in one luxury boxset. Contains Little Book of Chanel, Little Book of Dior, Little Book of Prada, Little Book of Gucci...

• Knihapevná väzba
  128,30 €

  Na sklade 5 ks