Knihy

World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale...

• Knihabrožovaná väzba
  15,95 €

  Na sklade > 5 ks

Harness the power of employee influence and create enthusiastic brand advocates...

• Knihabrožovaná väzba
  22,38 €

  -2 %

  Na sklade > 5 ks

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  34,99 €

  -3 %

  Na sklade > 5 ks

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

• Knihabrožovaná väzba
  15,00 €

  Na sklade 1 ks

Everyone deserves a mentor. For every career crisis, every fork in the road, you need someone to talk to...

• Knihabrožovaná väzba
  18,95 €

  Na sklade 5 ks

An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it...

• Knihabrožovaná väzba
  14,99 €

  -12 %

  Na sklade 3 ks

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Čítanávýborný stav
  27,65 €

  -30 %

  Na sklade

Discover everything you need to know to improve your management skills, and understand key management and business theories with this unique graphic guide...

• Čítanávýborný stav
  15,37 €

  -30 %

  Na sklade
• Knihapevná väzba
  24,99 €

  -4 %

  Na sklade 1 ks

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná väzba
  24,73 €

  -5 %

  Na sklade 1 ks

Fossil fuels may be keeping the world running, but they're also destroying the planet...

• Knihabrožovaná väzba
  11,39 €

  -5 %

  Na sklade 2 ks

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...

• Knihabrožovaná väzba
  26,21 €

  -5 %

  Na sklade 1 ks

The new edition of the book readers call the bible for advertising...

• Knihabrožovaná väzba
  29,50 €

  -5 %

  Na sklade 1 ks

The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...

• Čítanávýborný stav
  19,50 €

  -30 %

  Na sklade
• Knihabrožovaná väzba
  33,73 €

  Na sklade 2 ks

Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

• Knihabrožovaná väzba
  11,95 €

  Na sklade 2 ks

The average person sees about 10,000 commercial visuals a day. Yet, research shows we can only process about 1% of the visual information we encounter. If a picture is worth a thousand words, where does this excess leave us? ...

• Knihapevná väzba
  23,78 €

  -5 %

  Na sklade 2 ks

Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...

• Knihapevná väzba
  57,13 €

  -5 %

  Na sklade 1 ks

Too many of the most prominent management gurus today make steel-clad guarantees, based on claims of irrefutable research, promising to reveal the secrets of why one company fails and another succeeds, and how you can become the latter...

• Knihabrožovaná väzba
  11,95 €

  Na sklade 2 ks

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

• Čítanámierne opotrebovaná
  20,48 €

  -35 %

  Na sklade

What could you achieve if you were confident enough to take risks? How much more fulfilled would you be if you ignored other people's perceptions and forged your own path...

• Knihabrožovaná väzba
  12,34 €

  -5 %

  Na sklade 1 ks

Time is not money. Time is life force. Are you consistently doing the work that you and only you can do? Or are you burdened by busywork, the bottleneck blocking your company's profit and potential?Your time is far more precious than money...

• Knihabrožovaná väzba
  19,97 €

  -5 %

  Na sklade 1 ks