Knihy

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  35,95 €

  Na sklade > 5 ks

Blood and Oil the explosive untold story of how Mohammed bin Salman and his entourage grabbed power in the Middle East and acquired a network of Western allies - including well-known US bankers, Hollywood figures, and...

• Knihabrožovaná väzba
  13,95 €

  Na sklade 2 ks

No one makes it alone. But there's a reason why some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree or a polished business plan...

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  12,34 €

  -5 %

  Na sklade 1 ks

Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

• Knihabrožovaná väzba
  11,95 €

  Na sklade 2 ks

For decades, he has been preaching the gospel of putting people first, and in today's rapidly changing business environment, this message is more important than ever...

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  17,11 €

  -5 %

  Viac ako 30 dní

Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

• Knihapevná väzba
  47,57 €

  Do 18 – 23 dní

In this collection of 20th-century alcohol and tobacco ads, we see how the marketing of these products spanned from the elegant to the offbeat...

• Knihapevná väzba
  24,82 €

  -10 %

  Na sklade 1 ks

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

• Knihapevná väzba
  Vypredané

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

• Knihabrožovaná väzba
  Vypredané

Twenty years after its first publication, The 80/20 Principle is a global bestseller read by millions of highly effective people around the world. Now, it is more powerful and essential than ever...

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  Vypredané