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40 produktov
Harness the power of employee influence and create enthusiastic brand advocates...
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Knihabrožovaná väzba22,56 €-2 %Na sklade > 5 ks
The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?
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Knihabrožovaná väzba18,50 €Viac ako 30 dní
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...
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Knihabrožovaná väzba15,00 €Na sklade 1 ks
A compelling manifesto with the potential to change how we work and live.
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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...
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Knihabrožovaná väzba20,63 €-5 %Do 11 – 16 dní
The new edition of the book readers call the bible for advertising...
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Knihabrožovaná väzba29,50 €-5 %Na sklade 1 ks
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...
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Knihabrožovaná väzba26,21 €-5 %Na sklade 1 ks
Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged...
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Knihabrožovaná väzba13,99 €Viac ako 30 dní
First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....
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Knihabrožovaná väzba22,00 €Viac ako 30 dní
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...
How to Avoid Legal Pitfalls on Social Media Social media is where your customers are so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it ...
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Knihabrožovaná väzba39,27 €Viac ako 30 dní
Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...
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Knihabrožovaná väzba11,95 €Na sklade 2 ks
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ...
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Knihabrožovaná väzba17,11 €-5 %Viac ako 30 dní
In today’s oversaturated visual landscape, the extremely important role of the logo in identifying a company and differentiating it from competitors can not be overstated...
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Knihabrožovaná väzba52,20 €-5 %Viac ako 30 dní
nteractive advertising and new media have come a long way from simple pop-up ads and banners...
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Knihabrožovaná väzba59,79 €-5 %Viac ako 30 dní
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities...
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Knihabrožovaná väzba27,56 €-3 %Viac ako 30 dní
More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture...
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Knihabrožovaná väzba68,02 €-5 %Viac ako 30 dní
The advertising industry is in a state of flux. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience...
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Knihabrožovaná väzba59,89 €-5 %Viac ako 30 dní
So you want to publish a magazine? This is your guide. It will show you how to take your concept from idea to proper publication, step-by-step...
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Knihabrožovaná väzba28,11 €-5 %Viac ako 30 dní
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Prečítate na zariadeniach:
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