Knihy

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

• Knihabrožovaná väzba
  15,00 €

  Na sklade 1 ks

When he receives an invitation to deliver a lecture in the Ukrainian city of Lviv, international lawyer Philippe Sands begins a journey on the trail of his family's secret history. In doing so, he uncovers an astonishing series of coincidences that ...

• Knihabrožovaná väzba
  13,35 €

  -4 %

  Na sklade 3 ks

What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw? In 2016, an obscure British military contractor turned the world...

• Knihabrožovaná väzba
  12,95 €

  Na sklade 2 ks

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

• Knihabrožovaná väzba
  14,95 €

  Viac ako 30 dní

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná väzba
  20,63 €

  -5 %

  Do 12 – 17 dní

Harness the power of employee influence and create enthusiastic brand advocates...

• Knihabrožovaná väzba
  22,37 €

  -3 %

  Do 3 – 7 dní

Cet ouvrage s'adresse aux étudiants qui vont débuter une licence de droit (Ll), aux étudiants étrangers qui suivent des études de droit en françaisaux traducteurs juridiques...

• Knihabrožovaná väzba
  50,78 €

  Viac ako 30 dní

Kniha je vhodná pro studenty právních oborů. Obsahuje praktické příklady, se kterými se studenti setkají ve svém zaměstnání. Ve skupinách řeší jednotlivé úkoly a problémy zabývající se právnickou tématikou...

• Knihabrožovaná väzba
  26,16 €

  -5 %

  Viac ako 30 dní

Flash on English for Marketing & Advertising is specifically designed for those who are studying for a career in business with a strong focus on marketing strategies and advertising, or for company employees who need to improve their language skills...

• Knihabrožovaná väzba
  11,32 €

  -5 %

  Viac ako 30 dní

Homecoming takes us back to Ford County, the fictional setting of many of John Grisham's unforgettable stories. Jake Brigance is back, but he's not in the courtroom. He's called upon to help an old friend, Mack Stafford, a former lawyer...

• Knihabrožovaná väzba
  12,54 €

  -3 %

  Do 3 – 7 dní

There are different approaches to examining the issue of M&A. In addition, cross-border mergers and acquisitions are often a much more complex process compared to domestic transactions...

• Knihabrožovaná väzba
  11,28 €

  Do 16 – 20 dní

Deputy Stuart Kofer is a protected man. Though he's turned his drunken rages on his girlfriend, Josie, and her children many times before, the police code of silence has always shielded him. But one night he goes too far, leaving Josie for dead...

• Čítanávýborný stav
  8,40 €

  -20 %

  Na sklade
• Knihabrožovaná väzba
  10,50 €

  Na sklade 1 ks

First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

• Knihabrožovaná väzba
  22,00 €

  Viac ako 30 dní

Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged...

• Knihabrožovaná väzba
  13,99 €

  Viac ako 30 dní

Ben Goldacre's wise and witty bestseller, shortlisted for the Samuel Johnson Prize, lifts the lid on quack doctors, flaky statistics, scaremongering journalists and evil pharmaceutical corporations...

• Knihabrožovaná väzba
  12,36 €

  Viac ako 30 dní

The new edition of the book readers call the bible for advertising...

• Knihabrožovaná väzba
  29,50 €

  -5 %

  Na sklade 1 ks

The laws now enforced throughout the world are almost all modelled on systems developed in Europe in the eighteenth and nineteenth centuries. During two hundred years of colonial rule, Europeans exported their laws everywhere they could...

• Knihabrožovaná väzba
  18,26 €

  -4 %

  Viac ako 30 dní

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...

• Knihabrožovaná väzba
  26,21 €

  -5 %

  Na sklade 1 ks

The bestselling title in the Oxford Quick Reference series Over 4,900 clear and concise definitions, including more than 120 new entries Fully revised to reflect the UK's new status outside the EU...

• Knihabrožovaná väzba
  23,99 €

  -4 %

  Do 22 – 27 dní

If you've got talent, I can keep you from rolling an embarrassing string of gutter balls...

• Knihabrožovaná väzba
  45,12 €

  Viac ako 30 dní