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33 produktov
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná väzba34,15 €Viac ako 30 dní
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná väzba24,73 €Na sklade 1 ks
The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...
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Knihapevná väzba50,30 €-5 %Viac ako 30 dní
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...
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Knihapevná väzba56,63 €-5 %Viac ako 30 dní
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With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...
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Knihapevná väzba32,35 €-5 %Viac ako 30 dní
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, ...
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Knihapevná väzba23,78 €Do 24 – 29 dní
Great advertising and design can make the world stop and think. It can make people listen...
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Knihapevná väzba85,09 €-5 %Viac ako 30 dní
Coming up with fresh ideas for logo jobs can be a very difficult process...
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Knihapevná väzba18,78 €-5 %Viac ako 30 dní
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...
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Knihapevná väzba22,29 €Viac ako 30 dní
To the moon and back with advertising in the 1960s...
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Knihapevná väzba35,63 €-5 %Viac ako 30 dní
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s...
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Knihapevná väzba35,63 €-5 %Viac ako 30 dní
Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...
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Knihapevná väzba57,13 €-5 %Na sklade 1 ks
It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...
The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field—the Art Directors Club Annual Awards...
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Knihapevná väzba59,79 €-5 %Viac ako 30 dní
Wartime action and postwar triumph in the advertising of the 1940s...
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Knihapevná väzba30,00 €Viac ako 30 dní
The extraordinary inside story of how Instagram became the world’s most successful app. In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations...
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Knihapevná väzba22,02 €Do 24 – 29 dní
The One Show Annual, Volume 28 features all the best print, television, radio, design, and integrated advertising from the 2006 One Show...
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Knihapevná väzba81,79 €-5 %Viac ako 30 dní
Ads of the 1970s get funky and socially conscious...
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Knihapevná väzba35,63 €-5 %Do 10 – 11 dní
Account planning exists for the sole purpose of creating advertising that truly connects with consumers...
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Knihapevná väzba47,57 €Do 24 – 29 dní
For all the popularity of e-commerce, store windows are still the most effective way of selling new product to consumers...
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Knihapevná väzba23,69 €-5 %Viac ako 30 dní
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Prečítate na zariadeniach:
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