Knihy o marketingu

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  41,50 €

  Na sklade 3 ks

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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  49,99 €

  -5 %

  Viac ako 30 dní

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  34,99 €

  -3 %

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This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

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  264,00 €

  Viac ako 30 dní

Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...

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  28,11 €

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  Na sklade 1 ks

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, ...

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  28,74 €

  -4 %

  Na sklade 2 ks

A searchable database of 9,000 logos by keyword is available by subscription on the popular website, www.logolounge.com, launched in 2002 by author Bill Gardner...

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  55,36 €

  -5 %

  Viac ako 30 dní

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

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  20,48 €

  -35 %

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The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant...

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  32,75 €

  -5 %

  Viac ako 30 dní

This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ...

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  378,13 €

  Viac ako 30 dní

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity...

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  28,54 €

  -5 %

  Viac ako 30 dní