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Štatistická ročenka Slovenskej republiky 2013 + CD-ROM / Statistical Yearbook of the Slovak Republic 2013 - Martina Radvanová, VEDA, 2014
Štatistická ročenka Slovenskej republiky 2013 + CD-ROM / Statistical Yearbook of the Slovak Republic 2013

Súhrnný prehľad zo všetkých oblastí národného hospodárstva (demografia a sociálne štatistiky; makroekonomické štatistiky; podnikateľské štatistiky...

  • Knihapevná väzba
    57,18 €
    Do 11 – 15 dní

How Brands Grow 2 - Jenni Romaniuk, Byron Sharp, Oxford University Press, 2021
How Brands Grow 2 
EN

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

  • Knihapevná väzba
    41,50 €
    Na sklade 1 ks

How Brands Grow - Byron Sharp, Oxford University Press, 2010
How Brands Grow 
EN

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

  • Knihapevná väzba
    35,95 €
    Na sklade 4 ks

Štatistická ročenka Slovenskej republiky 2014/Statistical Yearbook of the Slovak Republic 2014, VEDA, 2015
Štatistická ročenka Slovenskej republiky 2014/Statistical Yearbook of the Slovak Republic 2014

Dvadsiaty štvrtý ročník Štatistickej ročenky SR poskytuje súhrnný prehľad na demografický, sociálny a ekonomický vývoj SR. Publikácia ponúka aj porovnanie...

  • Čítanávýborný stav
    42,00 €
    Na sklade
  • Knihapevná väzba
    57,18 €
    Do 11 – 15 dní

Designing Brand Identity - Alina Wheeler, Rob Meyerson, John Wiley & Sons, 2024
Designing Brand Identity 
EN

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

  • Knihapevná väzba
    49,98 €
    Predobjednávka,
    vychádza 26. 5. 2024

The Hard Thing about Hard Things - Ben Horowitz, HarperCollins, 2014
The Hard Thing about Hard Things 
EN

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn't

  • Knihapevná väzba
    24,50 €
    Na sklade 3 ks

Jab, Jab, Jab, Right Hook - Gary Vaynerchuk, HarperCollins, 2013
Jab, Jab, Jab, Right Hook 
EN

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition...

  • Knihapevná väzba
    19,26 €
    Na sklade 1 ks

CustomHER Experience - Katie Mares, Greenleaf, 2023
CustomHER Experience 
EN

Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...

  • Knihapevná väzba
    28,11 €
    Na sklade 1 ks

Startupland - Mikkel Svane, John Wiley & Sons, 2015
Startupland 
EN

The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding....

  • Knihapevná väzba
    32,35 €
    Viac ako 30 dní

Waiting for Your Cat to Bark? - Bryan Eisenberg, Jeffrey Eisenberg, Nelson
Waiting for Your Cat to Bark? 
EN

Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on...

  • Knihapevná väzba
    19,99 €
    Viac ako 30 dní

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Predictive Analytics - Eric Siegel, Wiley-Blackwell, 2013
Predictive Analytics 
EN

This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques...

  • Knihapevná väzba
    27,95 €
    Viac ako 30 dní

Leading Apple with Steve Jobs - Jay Elliot, John Wiley & Sons, 2012
Leading Apple with Steve Jobs 
EN

A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives...

  • Knihapevná väzba
    21,99 €
    Do 14 – 15 dní

Scientific Advertising - Claude C. Hopkins, Bibliotech, 2020
Scientific Advertising 
EN

Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced...

  • Knihapevná väzba
    23,43 €
    Do 22 – 27 dní

What Is Packaging Design? - Giles Calver, Rotovision, 2006
What Is Packaging Design? 
EN

This is a highly visual, compact-format sourcebook, packed with top international packaging designers’ contemporary work, accompanied by essays on the surrounding issues...

  • Knihapevná väzba
    40,81 €
    Viac ako 30 dní

One Show Volume 29, Rockport, 2008
One Show Volume 29 
EN

Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

  • Knihapevná väzba
    56,63 €
    Viac ako 30 dní

Letterhead and Logo Design 10, Rockport, 2007
Letterhead and Logo Design 10 
EN

This latest edition in the best-selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists...

  • Knihapevná väzba
    42,78 €
    Viac ako 30 dní

The Law of Copyright and the Internet - Mihály Ficsor, Oxford University Press, 2002
The Law of Copyright and the Internet 
EN

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

  • Knihapevná väzba
    264,00 €
    Do 21 – 26 dní

Stands and Product Display, Links, 2007
Stands and Product Display 
EN

The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

  • Knihapevná väzba
    50,30 €
    Viac ako 30 dní

Alchemy - Rory Sutherland, William Morrow, 2019
Alchemy 
EN

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding ...

  • Knihapevná väzba
    31,99 €
    Viac ako 30 dní

Islamic Branding and Marketing - Paul Temporal, Gardners, 2012
Islamic Branding and Marketing 
EN

Islamic Branding and Marketing: Creating A Global Islamic Businessprovides a complete guide to building brands in the largest consumer market in the world...

  • Knihapevná väzba
    37,70 €
    Viac ako 30 dní


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„Hviezdna obloha je váš najvernejší priateľ, ak sa s ňou raz zoznámite; je stále prítomná, ponúka nám mier, pripomína nám, že náš nepokoj, naše pochyby, naše trápenia sú triviálne a dočasné. Vesmír je a bude neotrasiteľný...“

Ticho v období hluku - Erling Kagge, 2017
Ticho v období hluku
Erling Kagge