Knihy o marketingu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  35,95 €

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Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

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  56,63 €

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The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

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  50,30 €

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Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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  24,73 €

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With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

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  32,35 €

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This latest edition in the best-selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists...

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  42,78 €

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Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry.

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  56,63 €

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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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  21,95 €

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SEO is confusing—but it doesn't have to be...

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  Do 5 dní

Coming up with fresh ideas for logo jobs can be a very difficult process...

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  18,78 €

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Great advertising and design can make the world stop and think. It can make people listen...

• Knihapevná väzba
  85,09 €

  -5 %

  Viac ako 30 dní

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...

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  22,29 €

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Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...

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  57,13 €

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Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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  49,99 €

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The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field—the Art Directors Club Annual Awards...

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  59,79 €

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It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

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  20,48 €

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The One Show Annual, Volume 28 features all the best print, television, radio, design, and integrated advertising from the 2006 One Show...

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  81,79 €

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Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

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  47,57 €

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Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...

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  47,60 €

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For all the popularity of e-commerce, store windows are still the most effective way of selling new product to consumers...

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  23,69 €

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  Viac ako 30 dní