S pevnou väzbou odborné a náučné knihy od vydavateľstva Oxford University Press

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  35,95 €

  Na sklade 4 ks

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  41,50 €

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What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...

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  33,95 €

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Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...

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  34,95 €

  Viac ako 30 dní

One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...

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  18,15 €

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This important new book is the first of a series of volumes collecting the essential articles by the eminent and highly influential philosopher Saul A. Kripke. It presents a mixture of published and unpublished articles from various stages ...

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  53,10 €

  Do 25 – 30 dní

This bold, globe-spanning survey is the first book to thoroughly explore the radical, long-standing interdependence between art and homosexuality. It draws examples from the full range of the Western tradition, including classical...

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  66,71 €

  Do 16 – 21 dní

This volume brings together distinguished scholars from all over the world to present an authoritative, thorough, and yet accessible state-of-the-art survey of current issues in pragmatics. Following an introduction by the editor, ...

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  145,68 €

  Viac ako 30 dní

Rhyme's Challenge offers a concise, pithy primer to hip-hop poetics while presenting a spirited defense of rhyme in contemporary American poetry. David Caplan's stylish study examines hip-hop's central but supposedly outmoded verbal technique: rhyme...

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  126,13 €

  Viac ako 30 dní

The Oxford Handbook of Dance and Theater brings together genres, aesthetics, cultural practices, and historical movements that provide insight into humanist concerns at the crossroads of dance and theater, broadening...

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  188,74 €

  Viac ako 30 dní

A tremendous outpouring of psychological research on sexual orientation has occurred in recent years, and interested readers have been hard-pressed to keep up with the pace of scholarship in this field. In particular, the last decade has...

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  158,92 €

  Viac ako 30 dní

With incisive and thought-provoking contributions from both leading academics and practitioners, this book addresses in detail the major areas in relation to the Commission Guidance Paper on Applying Article 82 of the EC Treaty (now Article 102)...

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  245,00 €

  Viac ako 30 dní

This textbook covers virtually every aspect of intraoperative neurophysiological monitoring during Deep Brain Stimulation (DBS) surgery beginning with what is an electron to how to decide whether a given trajectory ...

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  97,43 €

  Na sklade 1 ks

The present global economic crisis demands we look anew at the role of corporations, and the working of financial markets around the world. In this challenging and insightful book, ...

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  56,56 €

  Do 23 – 28 dní

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

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  264,00 €

  Do 23 – 28 dní

The most sweeping account of how neoliberalism came to dominate American politics for nearly a half century before crashing against the forces of Trumpism on the right and a new progressivism on the left...

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  28,74 €

  Do 3 – 6 dní

How has the English language developed over time? How have words entered the English language, or changed their meaning? David Crystal takes us on a wonderful tour through the origins and evolution of 15 groups of words, from dying to spacecraft...

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  17,13 €

  Viac ako 30 dní

Waders are spectacular members of our avifauna. They are especially prevalent along coasts and in wetlands during the spring and autumn migration periods, when members of several species may perform dramatic flocks that wheel and turn in flight...

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  50,52 €

  Do 23 – 28 dní

This fully updated second edition of Corporate Accountability in International Environmental Law examines systematically all international sources of corporate accountability standards with specific reference to environmental protection...

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  136,07 €

  Do 16 – 21 dní

To understand who we are and why we are, we need to understand both modern humans and the ancestral stages that brought us to this point...

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  97,55 €

  Do 23 – 28 dní