S pevnou väzbou knihy od vydavateľstva Oxford University Press

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  35,95 €

  Na sklade 4 ks

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  41,50 €

  Na sklade 1 ks

What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...

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  33,95 €

  Na sklade 1 ks

A modern, speaking-centred general English course that helps students use language naturally...

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  3,00 €

  Do 15 – 20 dní

Although retaining many original features, the new edition of "Projekt Deutsch" features lots of changes making it thoroughly up-to-date. It is still the ideal course for those taking German as a first foreign language and this second edition offers...

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  5,72 €

  Na sklade 5 ks

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...

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  34,95 €

  Viac ako 30 dní

A single pack at a very competitive price, including a paperback dictionary and one of the most complete multimedia CD-ROMs on the market...

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  2,90 €

  Na sklade 1 ks

The only official companion to the Harry Potter stories – the ultimate compendium of wizarding lists, charts, maps and all things magical! ...

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  37,95 €

  Na sklade 5 ks

One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...

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  18,15 €

  Na sklade 1 ks

Tried, tested, trusted ... and now even better!...

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  14,30 €

  Na sklade > 5 ks
• Čítanávýborný stav
  10,51 €

  Na sklade

This important new book is the first of a series of volumes collecting the essential articles by the eminent and highly influential philosopher Saul A. Kripke. It presents a mixture of published and unpublished articles from various stages ...

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  53,10 €

  Do 25 – 30 dní

The present global economic crisis demands we look anew at the role of corporations, and the working of financial markets around the world. In this challenging and insightful book, ...

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  56,56 €

  Do 23 – 28 dní

A tremendous outpouring of psychological research on sexual orientation has occurred in recent years, and interested readers have been hard-pressed to keep up with the pace of scholarship in this field. In particular, the last decade has...

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  158,92 €

  Viac ako 30 dní

This thesaurus contains the full text of The Oxford Junior Thesaurus · 20,000 synonyms and related words · An introduction on how to use the thesaurus · Attractive, uncluttered page layout, with special non-reflective cream paper and...

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  9,92 €

  Do 15 – 20 dní

A fresh new look for the Oxford Junior Dictionary which features thousands of words and phrases in alphabetical order, in a clear and accessible design. Each entry contains simple, easy-to-read numbered meanings, ...

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  13,85 €

  Viac ako 30 dní

This volume brings together distinguished scholars from all over the world to present an authoritative, thorough, and yet accessible state-of-the-art survey of current issues in pragmatics. Following an introduction by the editor, ...

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  145,68 €

  Viac ako 30 dní

Horizons is for secondary school students aged 14-19, and builds confidence in communication by providing clear structures and models...

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  33,44 €

  Do 2 – 3 dní

The most sweeping account of how neoliberalism came to dominate American politics for nearly a half century before crashing against the forces of Trumpism on the right and a new progressivism on the left...

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  28,74 €

  Do 3 – 6 dní

How has the English language developed over time? How have words entered the English language, or changed their meaning? David Crystal takes us on a wonderful tour through the origins and evolution of 15 groups of words, from dying to spacecraft...

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  17,13 €

  Viac ako 30 dní

Rhyme's Challenge offers a concise, pithy primer to hip-hop poetics while presenting a spirited defense of rhyme in contemporary American poetry. David Caplan's stylish study examines hip-hop's central but supposedly outmoded verbal technique: rhyme...

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  126,13 €

  Viac ako 30 dní