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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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How Brands Grow - Byron Sharp, Oxford University Press, 2010
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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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Projekt Deutsch Neu 5 - Arbeitsheft - Alistair Brien, Shirley Dobson, Oxford University Press, 2000
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Although retaining many original features, the new edition of "Projekt Deutsch" features lots of changes making it thoroughly up-to-date. It is still the ideal course for those taking German as a first foreign language and this second edition offers...

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Grand Transitions - Vaclav Smil, Oxford University Press, 2021
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What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...

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Building Distinctive Brand Assets - Jenni Romaniuk, Oxford University Press, 2018
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Oxford Word Magic, Oxford University Press, 2005
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A Guide to the Good Life - William B. Irvine, Oxford University Press, 2008
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One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...

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The Harry Potter Wizarding Almanac - J.K. Rowling, Peter Goes (ilustrátor), Louise Lockhart (ilustrátor), Weitong Mai (ilustrátor), Olia Muza (ilustrátor), Pham Quang Phuc (ilustrátor), Oxford University Press, 2023
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Intraoperative Neurophysiological Monitoring for Deep Brain Stimulation - Erwin B. Montgomery, Oxford University Press, 2014
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Competition Law and the Enforcement of Article 102 - Federico F. Etro, Ioannis I. Kokkoris, Oxford University Press, 2010
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With incisive and thought-provoking contributions from both leading academics and practitioners, this book addresses in detail the major areas in relation to the Commission Guidance Paper on Applying Article 82 of the EC Treaty (now Article 102)...

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The Oxford Handbook of Pragmatics - Yan Huang, Oxford University Press, 2017
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This volume brings together distinguished scholars from all over the world to present an authoritative, thorough, and yet accessible state-of-the-art survey of current issues in pragmatics. Following an introduction by the editor, ...

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Corporations in Evolving Diversity - Masahiko Aoki, Oxford University Press, 2010
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Oxford Handbook of Dance and Theater, Oxford University Press, 2015
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Waders of Europe - Lars Gejl, Oxford University Press, 2017
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„Lidská svoboda podle Needlemana znamenala uvědomit si absurditu života. „Bůh mlčí,“ říkával rád. „Teď ještě přimět člověka, aby sklapnul.““

Obhajoba šílencova - Woody Allen, 2018
Obhajoba šílencova
Woody Allen