Knihy o biznise a manažmente v anglickom jazyku od autora Richard H. Thaler

Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of "nudge units" in governments around...

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  15,75 €

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Nudge has transformed the way individuals, companies and governments look at the world...

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  14,50 €

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From the renowned and entertaining behavioural economist and co-author of the seminal workNudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything...

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  12,15 €

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