House Industries display elite talent and craft in their design, illustration, and production, but the real magic is that they are alchemists. If you get that alchemy means taking non-precious metals and turning them into gold and platinum, then you’ll understand it when I say that House turns numerous less-than-elite sources of inspiration into pure visual gold and platinum. It is easy for artists and designers to be precious, cryptic, and mysterious while peddling themselves as speakers of a language too smart for the rest of us to understand. However, it takes real courage to do what House Industries does: speak a common, if not universal, language but in such an elevated, powerful, and elegant way, that it reminds us how exhilarating it is to see a mastery of both the dominant and sub-cultural visual vernacular.
— Shepard Fairey
. . . the studies behind many of House Industries’ projects stress the importance of collaboration and trial and error—really proving to readers that the process is the inspiration. This book is a necessary read for fans of House Industries’ distinctively retro style and for any creatives with boundless imagination.
— Communication Arts
I can think of few books that are a better buy than House Industries’ The Process of Inspiration. . . a delightful collection of eye candy that is also chock-full of great stories and optimistic insight into how to bring joy, creativity and fulfillment into your career and life. . . Guaranteed it will be worth the investment.
— Fonts.com
. . . massive and overflowing, with so many years of amazing work that it sent me into a design-induced seizure followed by a visual coma that I'm just now recovering from. The book is an incredible document of both how crazy and brilliant House Industries is.
— Charles S. Anderson, Charles S. Anderson Design and CSA Archive
