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The Advertising Concept Book - Pete Barry, Thames & Hudson, 2016

32,95 €

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The Advertising Concept Book - Pete Barry, Thames & Hudson, 2016
The Advertising Concept Book - Pete Barry, Thames & Hudson, 2016

The Advertising Concept Book

Think Now, Design Later

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an... Čítať viac

Vydavateľstvo
Thames & Hudson, 2016
Počet strán
320

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added... Čítať viac

  • Brožovaná väzba
  • Angličtina

32,95 €

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The Advertising Concept Book - Pete Barry, Thames & Hudson, 2016
32,95 €

Viac o knihe

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
Čítať viac
Počet strán
320
Väzba
brožovaná väzba
Rozmer
205×245 mm
Hmotnosť
1333 g
ISBN
9780500518984
Rok vydania
2016
Naše katalógové číslo
245351
Jazyk
angličtina
Vydavateľstvo
Thames & Hudson
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Kúpte spolu
The Advertising Concept Book - Pete Barry, Thames & Hudson, 2016
Thinking, Fast and Slow - Daniel Kahneman, Penguin Books, 2012
49,90 €

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Kúpte spolu
The Advertising Concept Book - Pete Barry, Thames & Hudson, 2016
Thinking, Fast and Slow - Daniel Kahneman, Penguin Books, 2012
49,90 €

„Okrem toho, podobne ako konzervované mäso, aj svet uchovaný v knižkách bol akýsi bohatší a zaujímavejší než každodenná realita. “

Pomaľované vtáča - Jerzy Kosinski, 2019
Pomaľované vtáča
Jerzy Kosinski