The Startup Owners Manual - Steve Blank, Bob Dorf, K and S Ranch, 2012

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The Startup Owners Manual - Steve Blank, Bob Dorf, K and S Ranch, 2012
The Startup Owners Manual - Steve Blank, Bob Dorf, K and S Ranch, 2012

The Startup Owners Manual

The Step-By-Step Guide for Building a Great Company

Now a decade after The Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel... The Startup Owner's Manual. The Manual incorporates 10 years of... Čítať viac

Vydavateľstvo
K and S Ranch, 2012
Počet strán
571

Now a decade after The Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel... The Startup Owner's Manual. The Manual incorporates 10 years of learning and best practices that have swept the startup world. ... Čítať viac

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Now a decade after The Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel... The Startup Owner's Manual. The Manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the Business Model Canvas as the organizing principle for startup hypotheses, provides separate paths and advice for web/mobile products versus physical products, offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels and teaches a "new math" for startups: "metrics that matter for fueling growth." The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year? What's the right distribution channel for your product? How to get traffic to your web site? ... and how to activate customers or users on arrival? Who are the right "first customers," and why? ... plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development Checklists. It's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.
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Počet strán
571
Väzba
pevná väzba
Rozmer
200×240 mm
Hmotnosť
1213 g
ISBN
9780984999309
Rok vydania
2012
Naše katalógové číslo
223287
Jazyk
angličtina
Vydavateľstvo
K and S Ranch
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