Value Proposition Design - Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos, John Wiley & Sons, 2014

38,00 €

Pri nákupe nad 49 €
poštovné zadarmo
Value Proposition Design - Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos, John Wiley & Sons, 2014
Value Proposition Design - Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos, John Wiley & Sons, 2014

Value Proposition Design

How to Create Products and Services Customers Want

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist. Value Proposition Design helps you tackle... Čítať viac

Séria
The Strategyzer
Vydavateľstvo
John Wiley & Sons, 2014
Počet strán
320

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist. Value Proposition Design helps you tackle a core challenge of every business ... Čítať viac

  • Brožovaná väzba
  • Angličtina

38,00 €

Na objednávku
Dodanie môže trvať viac ako 30 dní

Dostupné v jednej knižnici. Požičať v knižnici

Naši škriatkovia odporúčajú

Stačí sa len prevetrať - Linda ?keson McGurk, barecz & conrad books, 2024
Value Proposition Design - Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos, John Wiley & Sons, 2014
38,00 €

Viac o knihe

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist. Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires.

Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
Čítať viac
Počet strán
320
Väzba
brožovaná väzba
Rozmer
190×241 mm
Hmotnosť
875 g
ISBN
9781118968055
Rok vydania
2014
Naše katalógové číslo
221766
Jazyk
angličtina
Séria
The Strategyzer
Vydavateľstvo
John Wiley & Sons
Kategorizácia

Našli ste nepresnosti? Dajte nám, prosím, vedieť!

Nahlásiť chybu

Máte o knihe viac informácií ako je na tejto stránke alebo ste našli chybu? Budeme vám veľmi vďační, ak nám pomôžete s doplnením informácií na našich stránkach.

Hodnotenia

Ako sa páčila kniha vám?

„Nik, kto aspoň raz zazrel Catherine Morlandovú, kým bola dieťaťom, by neveril, že prišla na svet, aby sa stala hrdinkou.“

Opátstvo Northanger - Jane Austen, 2010
Opátstvo Northanger
Jane Austen