Knihy o marketingu - strana 3 z 4

'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'

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This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

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  32,39 €

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Restructure your approach to money and reap the rewards in business and life with this inspiring, life-changing guide from the international bestselling author and star of Bravo's Million Dollar...

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  18,50 €

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Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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  49,99 €

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  Do 14 – 15 dní

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

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  14,95 €

  Viac ako 30 dní

A compelling manifesto with the potential to change how we work and live.

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  14,25 €

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Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is...

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Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

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  15,99 €

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Text publikace je praktickým zhodnocením zkušeností autorů, vycházející z jejich dlouholeté manažerské činnosti. Publikace poskytuje dále výklad moderních marketingových postupů nutných ke zvládnutí analýz okolí, tržního postavení podniku až po...

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Učebnica poskytuje komplexný pohľad na problematiku marketingovej komunikácie a digitálnych médií, teoretické poznatky dopĺňa o praktické zadania poskytnuté inovatívnou formou QR kódov. Čitateľovi poskytuje možnosť nadobúdať....

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Are you stuck in a career rut? Are your former peers progressing ahead of you? Are you doing all the hard work but getting none of the rewards? Are you wondering what everyone else seems to know that you don't...

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  12,11 €

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Hasan isn't one to avoid arguments. He relishes them, as the lifeblood of democracy and the only surefire way to establish the truth...

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  14,25 €

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Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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  24,73 €

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From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...

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  20,92 €

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  Do 5 – 9 dní

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made...

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  18,56 €

  Viac ako 30 dní

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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

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  14,45 €

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  11,96 €

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SEO is confusing—but it doesn't have to be...

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