Knihy o marketingu

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

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  27,65 €

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Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn't

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  17,15 €

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The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...

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  19,50 €

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Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ...

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  14,70 €

  -40 %

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It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

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  20,48 €

  -35 %

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