Najdrahšie z kategórie: v anglickom jazyku knihy o marketingu od vydavateľstva Simon & Schuster

As industries turn increasingly hostile, strong brand-building skills are needed to survive and prosper. In this text managers can discover the value of brand as a strategic asset and a company`s primary source of cmopetitive advantage.

• Knihabrožovaná väzba
  33,39 €

  Do 18 – 23 dní

In today's world, ethics can be complicated and its boundaries blurred. Should businesses go beyond their legal obligations? Should a radical thinker with an extremist following be invited to defend their position alongside more mainstream public figures?

• Knihabrožovaná väzba
  18,50 €

  Na sklade 1 ks

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, ...

• Knihabrožovaná väzba
  13,29 €

  -5 %

  Na sklade 1 ks