Knihy o biznise a manažmente

The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...

• Čítanávýborný stav
  19,50 €

  -30 %

  Na sklade
• Knihabrožovaná väzba
  33,73 €

  Na sklade 2 ks

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

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  27,65 €

  -30 %

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What you are today is not important... for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls...

• Kniha
  8,50 €

  -22 %

  Viac ako 30 dní

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

• Čítanámierne opotrebovaná
  26,78 €

  -15 %

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Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ― every day, in real-world selling situations..

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  21,44 €

  -5 %

  Do 17 – 22 dní

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process....

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  30,97 €

  -5 %

  Viac ako 30 dní

The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

• Knihapevná väzba
  50,30 €

  -5 %

  Viac ako 30 dní

The communication and leadership secrets of Amazon founder Jeff Bezos and how to master them, from Carmine Gallo the bestselling author of Talk Like Ted...

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  18,95 €

  Na sklade 4 ks

The world of finance is on the cusp of a major disruption that will affect corporations, bankers, states―indeed, all of us. As Eswar Prasad makes clear, the end of physical cash will fundamentally rewrite how we live...

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  26,64 €

  -5 %

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A guide to the next generation of retail businesses. Meet the innovators and entrepreneurs who run shops, and learn how you can too...

• Knihapevná väzba
  46,22 €

  -5 %

  Na sklade 1 ks

Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

• Knihapevná väzba
  56,63 €

  -5 %

  Viac ako 30 dní

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná väzba
  24,73 €

  -5 %

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With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

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  32,35 €

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  Viac ako 30 dní

From a long-time Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and "tai chi" management principles are providing...

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  28,54 €

  -5 %

  Na sklade 1 ks

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...

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  26,21 €

  -5 %

  Na sklade 1 ks

The new edition of the book readers call the bible for advertising...

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  29,50 €

  -5 %

  Na sklade 1 ks

In the face of our climate emergency, we desperately need solutionists working to fix the future. This is your handbook for becoming the leader that the world needs...

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  19,01 €

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  Na sklade 2 ks

To stay competitive in today’s market,organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet...

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  38,11 €

  -5 %

  Viac ako 30 dní

Coming up with fresh ideas for logo jobs can be a very difficult process...

• Knihapevná väzba
  18,78 €

  -5 %

  Viac ako 30 dní

Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...

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  57,13 €

  -5 %

  Na sklade 1 ks