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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding ...

• Knihapevná väzba
  31,99 €

  Viac ako 30 dní

Nicholas Brealey Publishing: This interpretation of "The Art of War" incorporates modern business lessons to make this...

• Kniha
  13,09 €

  -5 %

  Do 16 – 21 dní

This book provides a comprehensive introduction to blockchain and distributed ledger technology. Intended as an applied guide for hands-on practitioners, the book includes detailed examples and in-depth explanations...

• Knihapevná väzba
  64,95 €

  Na sklade 1 ks

The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists? ...

• Knihabrožovaná väzba
  14,45 €

  -3 %

  Na sklade 2 ks