Odborné a náučné knihy

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

• Knihapevná väzba
  52,20 €

  Na sklade 1 ks

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises...

• Knihabrožovaná väzba
  33,25 €

  Na sklade 4 ks
• Čítanávýborný stav
  28,00 €

  Na sklade

Why are you struggling to grow your business when everyone else seems to be crushing their goals...

• Knihapevná väzba
  26,84 €

  Do 2 – 6 dní

The new edition of the book readers call the bible for advertising...

• Knihabrožovaná väzba
  29,70 €

  Na sklade 1 ks

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ...

• Čítanávýborný stav
  21,36 €

  Na sklade
• Knihabrožovaná väzba
  33,73 €

  Na sklade 2 ks

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, ...

• Knihapevná väzba
  23,78 €

  Do 22 – 27 dní

Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches...

• Kniha
  28,86 €

  Viac ako 30 dní

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by...

• Knihabrožovaná väzba
  52,62 €

  Na sklade 1 ks

There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author...

• Knihapevná väzba
  26,41 €

  Do 16 – 17 dní

Create, manage, and measure innovation...

• Knihabrožovaná väzba
  36,30 €

  Do 16 – 17 dní

Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model..

• Knihapevná väzba
  32,95 €

  Na sklade 1 ks

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after ...

• Knihabrožovaná väzba
  25,20 €

  Do 22 – 27 dní

In Data-Driven DEI:The Tools and Metrics You Need to Measure, Analyze, and Improve Diversity, Equity, & Inclusion, Dr. Randal Pinkett, a renowned diversity, equity, and inclusion (DEI) thought leader delivers a practical and evidence-based blueprint to...

• Knihapevná väzba
  26,20 €

  Do 16 – 17 dní

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant...

• Knihapevná väzba
  32,75 €

  -5 %

  Viac ako 30 dní

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able...

• Knihapevná väzba
  23,78 €

  Na sklade 1 ks

Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

• Knihapevná väzba
  47,57 €

  Do 22 – 27 dní