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First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

• Knihabrožovaná väzba
  22,00 €

  Viac ako 30 dní

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises...

• Knihabrožovaná väzba
  33,25 €

  Na sklade 4 ks

To the moon and back with advertising in the 1960s...

• Knihapevná väzba
  35,63 €

  -5 %

  Viac ako 30 dní

As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s...

• Knihapevná väzba
  35,63 €

  -5 %

  Viac ako 30 dní

Wherever they are in their career, this guide will give professionals a comprehensive understanding of the basic building blocks of effective leadership and management. For all professionals, knowledge of the key elements of high-quality leadership...

• Knihabrožovaná väzba
  17,82 €

  Viac ako 30 dní

Wartime action and postwar triumph in the advertising of the 1940s...

• Knihapevná väzba
  30,00 €

  Viac ako 30 dní

From the New York Times bestselling author of Digital Minimalism and Deep Work, a groundbreaking philosophy for pursuing meaningful accomplishment while avoiding overload...

• Knihapevná väzba
  31,60 €

  Viac ako 30 dní

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities...

• Knihabrožovaná väzba
  27,56 €

  Viac ako 30 dní

More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture...

• Knihabrožovaná väzba
  68,02 €

  -5 %

  Viac ako 30 dní

With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

• Knihabrožovaná väzba
  23,57 €

  Viac ako 30 dní

Ads of the 1970s get funky and socially conscious...

• Knihapevná väzba
  35,63 €

  -5 %

  Do 11 – 12 dní

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ...

• Knihabrožovaná väzba
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