Najdrahšie z kategórie: v kníhkupectve Bratislava - Obchodná (Martinus) v cudzom jazyku odborné a náučné knihy od vydavateľstva Oxford University Press

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná väzba
  35,95 €

  Na sklade 3 ks

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...

• Knihapevná väzba
  34,95 €

  Do 3 – 7 dní

The remarkable progress in algorithms for machine and deep learning have opened the doors to new opportunities, and some dark possibilities...

• Knihapevná väzba
  28,99 €

  -3 %

  Viac ako 30 dní

Yoga is so prevalent in the modern world-practiced by pop stars, taught in schools, and offered in yoga centers, health clubs, and even shopping malls-that we take its presence, and its meaning, for granted...

• Knihabrožovaná väzba
  19,97 €

  -5 %

  Do 3 – 7 dní

In the tradition of Schroedinger's classic What Is Life?, this book is a tour-de-force investigation of the basis of life itself, with conclusions that radically undermine the scientific approaches on which modern science...

• Knihapevná väzba
  18,95 €

  Na sklade 1 ks

As influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units...

• Knihabrožovaná väzba
  13,95 €

  Na sklade 1 ks

David Acheson's extraordinary little book makes mathematics accessible to everyone...

• Knihabrožovaná väzba
  12,74 €

  -2 %

  Do 3 – 7 dní