In "Mesmerization", Gee Thomson deconstructs contemporary culture in a new and exciting way. From faith to fashion, psycho-babble to cyber-sex, the book examines the viral nature of memes, those ubiquitous spells and social prescriptions that drive and shape global behaviour. These influences are fundamental in deciding what gets seen, what gets said and what gets made, affecting how we lead our lives, the look of our homes, cities and our natural environments. Designed by acclaimed design company, Why Not, this publication uses a unique combination of graphic spells and formulas to decode the spells that control our age.