KnihyOdborné a náučnéBiznis a manažmentThe Birth of Korean Cool

The Birth of Korean Cool

How One Nation is Conquering the World Through Pop Culture

Euny Hong

How did a really unhip country suddenly become cool? How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and ... Čítať viac

Vydavateľstvo: Simon & Schuster, 2014

Počet strán: 288

How did a really unhip country suddenly become cool? How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and ... Čítať viac

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How did a really unhip country suddenly become cool? How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits? Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money? And just how does South Korea plan to use pop culture to beat America at its own game.

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