Competitive Advantage - Michael E. Porter, Free Press, 2004

20,24 €

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Competitive Advantage - Michael E. Porter, Free Press, 2004
Competitive Advantage - Michael E. Porter, Free Press, 2004

Competitive Advantage

Creating and Sustaining Superior Performance

COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities',... Čítať viac

Vydavateľstvo
Free Press, 2004
Počet strán
592

COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions... Čítať viac

  • Brožovaná väzba
  • Angličtina
21,24 €

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Competitive Advantage - Michael E. Porter, Free Press, 2004
20,24 €

Viac o knihe

COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage.

Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas.

COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
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Počet strán
592
Väzba
brožovaná väzba
Rozmer
185×237 mm
Hmotnosť
660 g
ISBN
0743260872
Rok vydania
2004
Naše katalógové číslo
505441
Jazyk
angličtina
Vydavateľstvo
Free Press
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