Knihy o obchodovaní v cudzom jazyku - strana 3 z 7

A simple, charming business parable about managing change, and making innovation happen. Inspired by George Orwell's Animal Farm and the international bestseller Our Iceberg is Melting, ...

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The global economic landscape is 'tilting': countries such as China, India and Brazil are racing forward while established American and European companies struggle to keep up. To survive in this new climate, ...

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Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in ...

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To identify the economic stars of the future we should abandon the habit of extrapolating from the recent past and lumping wildly diverse countries together. We need to remember that sustained economic success is a rare phenomenon...

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The author argues that companies must change impersonal environments into ones designed to interact with customers. Companies must let customers into the process of creating new products and services, and even into marketing and selling.

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The fun and friendly guide to the world's leading statistical software. Predictive Analysis Software (PASW), formerly SPSS software, is the leading statistical software used by commerical, ...

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More Packaging Prototypes follows on from the hugely successful Packaging Prototypes, and acts as a visual catalyst in the creation and production of exciting and innovative design...

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Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry.

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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. This course book provides advanced-level students with essential business language and vocabulary...

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When The Machine That Changed the World was first published in 1990, Toyota was half the size of General Motors. Today Toyota is passing GM as the world's largest auto maker and is the most consistently successful global ...

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How an Economy Grows and Why it Crashes uses illustration, humor, and accessible storytelling to explain complex topics of economic growth and monetary systems...

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Now, in MICROTRENDS, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President ...

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Offering veteran insight and friendly, actionable advice from two self-made women who have helmed four successful creative businesses, this practical guide to becoming a creative entrepreneur will speak to anyone wanting to make art,...

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Just over a decade ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps...

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Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable ...

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Have you ever spent days trying to figure out how to generate a personnel report in SAP ERP HCM only to find out you just needed to click a few buttons. If so, you'll be delighted with this book - it unlocks the secrets of SAP ERP HCM...

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Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test ...

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Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research...

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