Knihy o marketingu - strana 33 z 37

Within the genre of financial self-help, "Trusts – A Practical Guide" is an invaluable and rare resource for financial experts and members of the public alike who need a reference work on a subject that is, on the face of it, complex but which undeniabl

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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned...

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  61,47 €

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Bag, label, and tag design is critical in the world of marketing and sales, yet can be challenging to execute successfully. "The Big Book of Bags, Labels and Tags" is a unique visual collection featuring work from top companies around the globe...

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This book presents critical insights and contemporary perspectives for exploring current trends, concerns and prospects of events tourism. It examines modern-day global issues facing the events and tourism industry, policymakers...

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There are a lot of frustrated people in most workplaces today. We're not talking about the incorrigible office grump or the permanent slacker...

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The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field—the Art Directors Club Annual Awards...

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In their groundbreaking book "Revolutionizing Product Development, " Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed...

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Revised and updated to incorporate new research insights and findings, Managing a Global Workforce provides balanced and contemporary coverage of human resource management in the international marketplace...

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  97,90 €

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Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries...

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Leveraging the Impact of 360–Degree Feedback is a hands–on guide for implementing and maintaining effective 360–degree feedback as part of learning and development initiatives...

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nteractive advertising and new media have come a long way from simple pop-up ads and banners...

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  59,79 €

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The Best of Business Card Design 7 is the “go-to” sourcebook for business card design inspiration for 2006 and beyond...

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  53,46 €

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Praise for Activity-Based Cost Management...

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A searchable database of 9,000 logos by keyword is available by subscription on the popular website, www.logolounge.com, launched in 2002 by author Bill Gardner...

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This topic-based course book provides an accessible introduction to the concepts and language of today`s business world...

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Gripping and darkly comic, Breaking Twitter takes readers inside the battle between one of the most intriguing, polarizing, influential men of our time - Elon Musk - and the company that owns our world's best hope for a shared global conversation...

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For undergraduate Management Control Systems courses and other MBA Management Accounting and Control electives. This book represents an innovative new approach to management control systems, ...

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  79,44 €

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Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, ...

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  35,24 €

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Includes the Ultimate Tick List, A-Z Survival Guide, 50 Top Tips and Useful Contacts. This book provides comprehensive and expert guidance on planning and managing a corporate event. It is written as a support text for students studying event ...

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For the vast majority of us, giving a presentation is an extremely difficult and nerve-racking process, whether we’re in a one-on-one meeting, a conference room with a dozen strangers, or a lecture hall in front of thousands...

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