Najlepšie z kategórie: knihy o marketingu od vydavateľstva Routledge

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence...

• Knihapevná väzba
  147,57 €

  Viac ako 30 dní

This comprehensive volume seeks out ways in which those who are typically marginalized by, or excluded from, tourism can be brought into the industry in ways that directly benefit them. It addresses the central questions asked...

• Knihapevná väzba
  147,57 €

  Viac ako 30 dní

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective...

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  147,57 €

  Viac ako 30 dní

This book presents critical insights and contemporary perspectives for exploring current trends, concerns and prospects of events tourism. It examines modern-day global issues facing the events and tourism industry, policymakers...

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  147,57 €

  Viac ako 30 dní

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned...

• Knihabrožovaná väzba
  61,47 €

  Viac ako 30 dní