Knihy o marketingu - strana 16 z 17

For all the popularity of e-commerce, store windows are still the most effective way of selling new product to consumers...

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This astonishing book of alphabets, emblems and logos brings together the editors’ own selection of alphabets and symbols from their two famous previous volumes...

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  36,38 €

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With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

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  23,57 €

  Viac ako 30 dní

Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

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  47,57 €

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Ads of the 1970s get funky and socially conscious...

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  35,63 €

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  Do 11 – 12 dní

Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years...

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This title imagines, envisages and delivers the brands of the future...

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Graphic design on “non-traditional” materials attracts both designers and consumers...

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Random House Business: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell...

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In today’s oversaturated visual landscape, the extremely important role of the logo in identifying a company and differentiating it from competitors can not be overstated...

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This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ...

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Every graphic designer works diligently to make his or her creative impressions exceptional and long lasting...

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Experimental Formats 2 builds on the success of Experimental Formats, bringing the subject bang up to date...

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A far cry from the aggressive ads we’ve become used to, American print advertisements from the first two decades of the 20th century were almost shockingly pleasant...

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Almost three years after the appearance of Los Logos comes Dos Logos (the sequel!)...

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The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how...

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Market-leading Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field...

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The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...

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The 18th annual edition of the "Epica Book" contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2004/05 Epica awards...

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Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance...

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