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403 produktov
With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak
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Knihabrožovaná väzba23,57 €Viac ako 30 dní
This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ...
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Knihapevná väzba378,13 €Viac ako 30 dní
How to acheive brand leadership in the modern marketplace — from the marketing genius who helped propel Nike and Starbucks beyond mere sneakers and coffee. What does it really take to succeed in business today? ...
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Knihabrožovaná väzba15,25 €-5 %Do 23 – 28 dní
The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands...
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Knihabrožovaná väzba37,12 €-5 %Na sklade 2 ks
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...
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Knihapevná väzba47,60 €-5 %Na sklade 1 ks
Account planning exists for the sole purpose of creating advertising that truly connects with consumers...
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Knihapevná väzba47,57 €Do 20 – 25 dní
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