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438 produktov
This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...
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Čítanávýborný stav27,65 €Na sklade
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts...
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Knihabrožovaná väzba34,36 €Viac ako 30 dní
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná väzba24,73 €Na sklade 1 ks
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ...
Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged...
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Knihabrožovaná väzba13,99 €Viac ako 30 dní
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...
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Knihabrožovaná väzba26,21 €Do 4 – 8 dní
The new edition of the book readers call the bible for advertising...
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Knihabrožovaná väzba29,70 €Na sklade 1 ks
The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide...
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Knihabrožovaná väzba31,24 €Do 10 – 11 dní
Want to know how to influence other people's behaviour? ...
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Knihabrožovaná väzba29,99 €Viac ako 30 dní
Coming up with fresh ideas for logo jobs can be a very difficult process...
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Knihapevná väzba18,78 €-5 %Viac ako 30 dní
Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...
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Knihabrožovaná väzba11,95 €Na sklade 2 ks
Great advertising and design can make the world stop and think. It can make people listen...
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Knihapevná väzba85,09 €-5 %Viac ako 30 dní
How to Avoid Legal Pitfalls on Social Media Social media is where your customers are so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it ...
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Knihabrožovaná väzba39,27 €Viac ako 30 dní
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...
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Knihapevná väzba22,29 €Viac ako 30 dní
Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...
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Knihapevná väzba57,13 €-5 %Na sklade 1 ks
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s...
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Knihapevná väzba35,63 €-5 %Viac ako 30 dní
To the moon and back with advertising in the 1960s...
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Knihapevná väzba35,63 €-5 %Viac ako 30 dní
This book represents a concise summary of non-relativistic quantum mechanics on the level suitable for university students of physics. It covers, perhaps even slightly exceeds, a one-year course of about 50 lectures, requiring basic knowledge of...
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E-knihaPDF7,00 €Ihneď na stiahnutie
nteractive advertising and new media have come a long way from simple pop-up ads and banners...
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Knihabrožovaná väzba59,79 €-5 %Viac ako 30 dní
The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field—the Art Directors Club Annual Awards...
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Knihapevná väzba59,79 €-5 %Viac ako 30 dní
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