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Fascinate, Revised and Updated - Sally Hogshead, HarperCollins, 2016
Fascinate, Revised and Updated 
EN

Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all...

  • Knihapevná väzba
    30,95 €
    Do 4 – 8 dní
  • Čítanávýborný stav
    21,67 €
    -30 %
    Na sklade

Ecommerce Analytics - Judah Phillips, Pearson, 2016
Ecommerce Analytics 
EN

Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions ...

  • Knihapevná väzba
    61,90 €
    Viac ako 30 dní

A World Without Work - Daniel Susskind, Penguin Books, 2020
A World Without Work 
EN

SHORTLISTED FOR THE FT & McKINSEY BUSINESS BOOK OF THE YEAR AWARDS 2020The Sunday Times Best Business Books of the Year 2020The Times of London Best Business Books of the Year 2020The Financial Times Best Books of the Year 2020...

  • Knihabrožovaná väzba
    12,50 €
    Do 4 – 8 dní

Strengths-based Leadership - Tom Rath , Barry Conchie, Gallup, 2009
Strengths-based Leadership 
EN

Gallup Press: From the author of the long-running number 1 bestseller "StrengthsFinder 2.0" comes a landmark study of great...

  • Čítanámierne opotrebovaná
    26,00 €
    -35 %
    Na sklade
  • Knihabrožovaná väzba
    38,12 €
    -5 %
    Viac ako 30 dní

Check-In Check-Out - Gary K. Vallen, Jerome J. Vallen, Pearson, 2013
Check-In Check-Out 
EN

For courses in hotel administration that focus on front desk operations or hotel management, and as an adjunct to other hotel courses such as housekeeping, hotel accounting, hotel marketing or hotel personnel/human resources...

  • Knihabrožovaná väzba
    85,25 €
    Viac ako 30 dní

Big Data Marketing - Lisa Arthur, John Wiley & Sons, 2013
Big Data Marketing 
EN

Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches...

  • 28,86 €
    Viac ako 30 dní

Detective Marketing - Stefan Engeseth, Engeseth, 2003
Detective Marketing 
EN

This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales...

  • Knihabrožovaná väzba
    15,99 €
    Viac ako 30 dní

The Wisdom of Teams - Jon R. Katzenbach, Harvard Business Press, 1992
The Wisdom of Teams 
EN

Teams - the key to top performance Motorola relied heavily on teams to surpass its competition in building the lightest, smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the company's goal of producing half ...

  • Knihabrožovaná väzba
    32,99 €
    Viac ako 30 dní

The Marketing Manifesto - David James Hood, Kogan Page, 2013
The Marketing Manifesto 
EN

Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in ...

  • Knihabrožovaná väzba
    29,32 €
    Do 22 – 25 dní

More Packaging Prototypes - Edward Denison, Rotovision, 2006
More Packaging Prototypes 
EN

More Packaging Prototypes follows on from the hugely successful Packaging Prototypes, and acts as a visual catalyst in the creation and production of exciting and innovative design...

  • Knihabrožovaná väzba
    46,20 €
    -5 %
    Viac ako 30 dní

Guerrilla Marketing - Jay Conrad Levinson, Piatkus, 2007
Guerrilla Marketing 
EN

First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

  • Knihabrožovaná väzba
    22,00 €
    Viac ako 30 dní

Business Graphics - Steve Liska, Rockport, 2007
Business Graphics 
EN

Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry.

  • Knihapevná väzba
    56,63 €
    -5 %
    Viac ako 30 dní

The Fall of PR and the Rise of Advertising - Stefan Engeseth, Engeseth, 2009
The Fall of PR and the Rise of Advertising 
EN

Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged...

  • Knihabrožovaná väzba
    13,99 €
    Viac ako 30 dní

How To Make Maximum Money In Minimum Time - Gary C. Halbert, Createspace, 2014
How To Make Maximum Money In Minimum Time 
EN

While every single strategy, technique and concept revealed in this easy-to-follow little book is more profitable than ever... this cult classic was written back in 1990 so please keep in mind how the tech has changed but the psychology...

  • Knihabrožovaná väzba
    46,00 €
    Viac ako 30 dní

Google Story - David A. Vise, Pan Books, 2005
Google Story 
EN

The Google Story is the entertaining and definitive account of the most compelling innovation since the creation of the internet. Used in over 100 countries by more than 65 million users a day, Google is the most well known global brand to emerge...

  • Čítanámierne opotrebovaná
    7,77 €
    -35 %
    Na sklade
  • Knihabrožovaná väzba
    Vypredané

Brick by Brick, Max Hueber Verlag, 2022
Brick by Brick 
EN

Our world has always been built on bricks. A material used by societies as ancient as the Roman empire or Mesopotamia, brick is simple yet versatile, humble yet resilient, recognisable yet local...

  • Knihapevná väzba
    53,32 €
    -5 %
    Viac ako 30 dní

Cracking the GMAT Premium, Random House, 2018
Cracking the GMAT Premium 
EN

THE ALL-IN-ONE SOLUTION FOR YOUR HIGHEST POSSIBLE SCORE—including 6 computer-adaptive practice tests (the MOST CATs on the market!*) for realistic preparation and access to premium online tools! Publisher's Note GMAC made minor changes to the...

  • Knihabrožovaná väzba
    47,13 €
    -5 %
    Viac ako 30 dní

The Contagious Commandments - Paul Kemp-Robertson, Chris Barth, Penguin Books, 2020
 
The Contagious Commandments - Paul Kemp-Robertson, Chris Barth, Portfolio, 2018
The Contagious Commandments 
EN

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas...

  • Knihabrožovaná väzba
    18,50 €
    Na sklade 1 ks

Marketing Communications, Kogan Page, 2019
Marketing Communications 
EN

This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration...

  • Knihabrožovaná väzba
    62,86 €
    Viac ako 30 dní

Behavioral Marketing - Dave Walters, John Wiley & Sons, 2015
Behavioral Marketing 
EN

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, ...

  • Knihapevná väzba
    23,78 €
    Do 20 – 25 dní


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Sila podvedomia - Kimberly Friedmutter, 2020
Sila podvedomia
Kimberly Friedmutter