Knihy o marketingu - strana 3 z 4

Wartime action and postwar triumph in the advertising of the 1940s...

• Knihapevná väzba
  30,00 €

  Viac ako 30 dní

A more beautiful way to connect with customers. PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and...

• Knihabrožovaná väzba
  22,75 €

  Na sklade 2 ks

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...

• Knihapevná väzba
  47,60 €

  Na sklade 1 ks

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, ...

• Čítanávýborný stav
  17,15 €

  Na sklade
• Knihapevná väzba
  23,75 €

  Viac ako 30 dní

So you want to publish a magazine? This is your guide. It will show you how to take your concept from idea to proper publication, step-by-step...

• Knihabrožovaná väzba
  28,11 €

  -5 %

  Viac ako 30 dní

This astonishing book of alphabets, emblems and logos brings together the editors’ own selection of alphabets and symbols from their two famous previous volumes...

• Knihašpirálová väzba
  36,38 €

  -5 %

  Viac ako 30 dní

For all the popularity of e-commerce, store windows are still the most effective way of selling new product to consumers...

• Knihapevná väzba
  23,69 €

  -5 %

  Viac ako 30 dní

More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture...

• Knihabrožovaná väzba
  68,02 €

  -5 %

  Viac ako 30 dní

The One Show Annual, Volume 28 features all the best print, television, radio, design, and integrated advertising from the 2006 One Show...

• Knihapevná väzba
  81,79 €

  -5 %

  Viac ako 30 dní

The advertising industry is in a state of flux. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience...

• Knihabrožovaná väzba
  59,89 €

  -5 %

  Viac ako 30 dní

The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts.

• Knihapevná väzba
  28,74 €

  Na sklade 1 ks

Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

• Knihapevná väzba
  47,57 €

  Do 24 – 29 dní

With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

• Knihabrožovaná väzba
  23,57 €

  Viac ako 30 dní

Ads of the 1970s get funky and socially conscious...

• Knihapevná väzba
  35,63 €

  -5 %

  Viac ako 30 dní

Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years...

• Knihabrožovaná väzba
  Vypredané

This title imagines, envisages and delivers the brands of the future...

• Knihapevná väzba
  Vypredané

Graphic design on “non-traditional” materials attracts both designers and consumers...

• Knihapevná väzba
  Vypredané

Random House Business: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell...

• Kniha
  Vypredané

In today’s oversaturated visual landscape, the extremely important role of the logo in identifying a company and differentiating it from competitors can not be overstated...

• Knihabrožovaná väzba
  Vypredané

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ...

• Knihapevná väzba
  Vypredané