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Brainfluence - Roger Dooley, John Wiley & Sons, 2011
Brainfluence 
EN

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns...

  • Knihabrožovaná väzba
    25,03 €
    Viac ako 30 dní

Value - The Four Cornerstones of Corporate Finance - McKinsey & Co., John Wiley & Sons, 2010
Value - The Four Cornerstones of Corporate Finance 
EN

An accessible guide to the essential issues of corporate finance While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out...

  • Knihapevná väzba
    27,79 €
    -4 %
    Viac ako 30 dní

SPSS For Dummies - Arthur Griffith, John Wiley & Sons, 2010
SPSS For Dummies 
EN

The fun and friendly guide to the world's leading statistical software. Predictive Analysis Software (PASW), formerly SPSS software, is the leading statistical software used by commerical, ...

  • Knihabrožovaná väzba
    32,25 €
    Viac ako 30 dní

Big Data Marketing - Lisa Arthur, John Wiley & Sons, 2013
Big Data Marketing 
EN

Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches...

  • 28,86 €
    Viac ako 30 dní

Behavioral Marketing - Dave Walters, John Wiley & Sons, 2015
Behavioral Marketing 
EN

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, ...

  • Knihapevná väzba
    23,78 €
    Viac ako 30 dní

The Celebrity Experience - Donna Cutting, John Wiley & Sons, 2008
The Celebrity Experience 
EN

The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business's internal and external customer service ...

  • Knihabrožovaná väzba
    36,14 €
    Viac ako 30 dní

Working From Home - Karen Mangia, John Wiley & Sons, 2020
Working From Home 
EN

Working from Home explains in detail how to turn even the smallest of living spaces into the ideal remote work environment. It comprehensively explores how you can make yourself vital to any organization without ever setting foot in an office building...

  • Knihapevná väzba
    21,97 €
    Viac ako 30 dní

The Warren Buffett Way - Robert G. Hagstrom, John Wiley & Sons, 2013
The Warren Buffett Way 
EN

Warren Buffett is the most famous investor of all time and one of today's most admired business leaders. He became a billionaire and investment sage by looking at companies as businesses rather than prices on a stock screen...

  • Knihapevná väzba
    28,79 €
    Viac ako 30 dní
  • Čítanámierne opotrebovaná
    18,71 €
    -35 %
    Na sklade

Hey Whipple, Squeeze This - Luke Sullivan, John Wiley & Sons, 2022
Hey Whipple, Squeeze This 
EN

The new edition of the book readers call the bible for advertising...

  • Knihabrožovaná väzba
    29,50 €
    -5 %
    Na sklade 1 ks

Negotiate Without Fear - Victoria Medvec, John Wiley & Sons, 2021
Negotiate Without Fear 
EN

With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success...

  • Knihapevná väzba
    27,55 €
    Viac ako 30 dní

Lean Six Sigma For Dummies - Martin Brenig-Jones, Jo Dowdall, John Wiley & Sons, 2021
Lean Six Sigma For Dummies 
EN

Become a process improvement star with Lean Six Sigma...

  • Knihabrožovaná väzba
    29,58 €
    Viac ako 30 dní

Fashion Marketing - Mike Easey, John Wiley & Sons, 2008
Fashion Marketing 
EN

Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable...

  • Knihabrožovaná väzba
    37,50 €
    Viac ako 30 dní

Cash Flow For Dummies - John A. Tracy, Tage C. Tracy, John Wiley & Sons, 2011
Cash Flow For Dummies 
EN

Cash Flow For Dummies is loaded with valuable tips and techniques, and teaches individuals and companies the ins and outs of maximizing cash flow, the fundamentals of cash management, and how it affects the quality of a company`s earnings...

  • Knihabrožovaná väzba
    28,29 €
    Viac ako 30 dní

Everybody Writes - Ann Handley, John Wiley & Sons, 2022
Everybody Writes 
EN

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers...

  • Knihapevná väzba
    28,95 €
    Na sklade 1 ks

Valuation - McKinsey & Company Inc., Tim Koller, Marc Goedhart, David Wessels, John Wiley & Sons, 2020
Valuation 
EN

McKinsey & Company's #1 best-selling guide to corporate valuation-the fully updated seventh edition Valuation has been the foremost resource for measuring company value for nearly three decades...

  • Knihapevná väzba
    93,12 €
    -4 %
    Na sklade 1 ks

Testing Business Ideas - David J. Bland, Alexander Osterwalder, John Wiley & Sons, 2019
Testing Business Ideas 
EN

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation...

  • Knihabrožovaná väzba
    39,99 €
    -3 %
    Viac ako 30 dní

The New Rules of Marketing and PR - David Meerman Scott, John Wiley & Sons, 2017
The New Rules of Marketing and PR 
EN

The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...

  • Čítanávýborný stav
    19,50 €
    -30 %
    Na sklade
  • Knihabrožovaná väzba
    33,73 €
    Na sklade 2 ks

Volatility Trading, Second Edition - E Sinclair, John Wiley & Sons, 2013
Volatility Trading, Second Edition 
EN

Popular guide to options pricing and position sizing for quant traders In this second edition of this bestselling book, Sinclair offers a quantitative model for measuring volatility in order to gain an edge in everyday option trading endeavors...

  • Knihapevná väzba
    85,77 €
    -5 %
    Viac ako 30 dní

The Ideal Team Player - Patrick M. Lencioni, John Wiley & Sons, 2016
The Ideal Team Player 
EN

In his classic book, The Five Dysfunctions of a Team, Patrick Lencioni laid out a groundbreaking approach for tackling the perilous group behaviors that destroy teamwork. Here he turns his focus to the individual, revealing the three...

  • Knihapevná väzba
    26,30 €
    Viac ako 30 dní

Design Thinking and Innovation Metrics - Michael Lewrick, John Wiley & Sons, 2023
Design Thinking and Innovation Metrics 
EN

Create, manage, and measure innovation...

  • Knihabrožovaná väzba
    36,30 €
    Viac ako 30 dní


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