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874 produktov
Almost three years after the appearance of Los Logos comes Dos Logos (the sequel!)...
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Knihapevná väzbaVypredané
The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how...
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Knihaflexi väzbaVypredané
Experimental Formats 2 builds on the success of Experimental Formats, bringing the subject bang up to date...
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Knihapevná väzbaVypredané
Every graphic designer works diligently to make his or her creative impressions exceptional and long lasting...
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Knihapevná väzbaVypredané
A far cry from the aggressive ads we’ve become used to, American print advertisements from the first two decades of the 20th century were almost shockingly pleasant...
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Knihaflexi väzbaVypredané
Market-leading Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field...
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Knihapevná väzbaVypredané
Ak máte pocit, že Vám chýba motivácia do nových projektov, neváhajte pri nákupe tejto knihy. Máte pred sebou prvú knihu zo Španielska, kde zahraničná Slovenka zdieľa svoju prácu v Asociácii obchodov, aj doma...
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Knihabrožovaná väzbaVypredané
What makes a great salesperson? What beliefs, attitudes, and behaviors are linked to being a top performer? What impact do culture, industry, and sales context have? And does a formal sales methodology or process make a difference? This book is for ...
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Knihabrožovaná väzbaVypredané
Поучения, инструкции и советы Дейла...
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Knihabrožovaná väzbaVypredané
The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...
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This unique manual contains hundreds of packaging ideas and ready-to-use designs...
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Knihabrožovaná väzbaVypredané
The 18th annual edition of the "Epica Book" contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2004/05 Epica awards...
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Knihapevná väzbaVypredané
Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance...
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Knihabrožovaná väzbaVypredané
Sun Tzu's THE ART OF WAR meets the hit podcast BUSINESS WARS, in this powerful compilation of insights from the biggest business rivalries in history...
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From Blackstone chairman, CEO and co-founder Stephen A. Schwarzman, a long-awaited book that uses impactful episodes from Schwarzman's life to show readers how to build, transform and lead thriving organisations...
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Knihabrožovaná väzbaVypredané
A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design...
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Knihapevná väzbaVypredané
Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right...
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Knihabrožovaná väzbaVypredané
The 19th annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2005/06 Epica awards...
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Knihapevná väzbaVypredané
56 new projects present the new trends in Lobby Design all over the world. The lobby is a passing place, a transitory space...
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Knihapevná väzbaVypredané
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