Knihy o biznise a manažmente - strana 7 z 8

The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort...

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So you want to publish a magazine? This is your guide. It will show you how to take your concept from idea to proper publication, step-by-step...

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In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret...

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Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

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A revolutionary approach to bringing data and business together...

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This title imagines, envisages and delivers the brands of the future...

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Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years...

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The inside story of the rise and fall of WeWork, showing how the excesses of its founder shaped a corporate culture unlike any other. Christened a potential savior of Silicon Valley's startup culture, Adam Neumann was set to take WeWork...

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Random House Business: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell...

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Graphic design on “non-traditional” materials attracts both designers and consumers...

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Market-leading Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field...

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The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...

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Every graphic designer works diligently to make his or her creative impressions exceptional and long lasting...

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The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how...

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A far cry from the aggressive ads we’ve become used to, American print advertisements from the first two decades of the 20th century were almost shockingly pleasant...

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Almost three years after the appearance of Los Logos comes Dos Logos (the sequel!)...

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Experimental Formats 2 builds on the success of Experimental Formats, bringing the subject bang up to date...

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The world is not a level playing field, but no matter where you are starting from, you already have what it takes to stand out: your Unfair Advantage...

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Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance...

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A forward-thinking manifesto from three Stanford professors which reveals how big tech’s obsession with optimization and efficiency has sacrificed fundamental human values and...

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