Knihy - strana 9 z 17

Publikace je určena posluchačům vysokých škol s ekonomickým zaměřením, ale mohou ji využívat také studenti na obchodních akademiích a studenti ekonomických oborů na středních odborných školách a vyšších odborných školách...

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Flash on English for Marketing & Advertising is specifically designed for those who are studying for a career in business with a strong focus on marketing strategies and advertising, or for company employees who need to improve their language skills...

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  10,10 €

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  Do 23 – 28 dní

Many arts organizations today find themselves in financial difficulties because of economic constraints inherent in the industry. While other companies can improve productivity through the use of new technologies or better systems, these approaches are...

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  52,37 €

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  Viac ako 30 dní

What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...

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  33,95 €

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This eye-opening book overturns the myths about what it is like to live on very little, revealing the unexpected decisions that millions of people make every day. Looking at some of the most paradoxical aspects of life below the poverty line...

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  11,00 €

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  13,30 €

  Viac ako 30 dní

Why are you struggling to grow your business when everyone else seems to be crushing their goals...

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  26,84 €

  Do 3 – 7 dní

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made...

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  18,56 €

  Viac ako 30 dní

In the wake of the financial crisis and the Great Recession, economics seems anything but a science. In this sharp, masterfully argued book, Dani Rodrik, a leading critic from within, takes a close look at economics to examine when it falls short...

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  12,34 €

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Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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  24,73 €

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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself...

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  28,54 €

  -5 %

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The sea provides more than half the oxygen we breathe, food for billions of people and livelihoods for hundreds of millions. But giant corporations are plundering the world's oceans, aided by global finance and complicit states, following...

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  17,11 €

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This is the biography of one of the titans of financial history over the last fifty years...

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  20,92 €

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From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...

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It's OK to be angry about capitalism. It's OK to want something better. Bernie Sanders takes on the 1% and speaks blunt truths about a system that is fuelled by uncontrolled greed, and rigged against ordinary people...

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  27,99 €

  Viac ako 30 dní

As technology accelerates, the human mind struggles to keep up - and our companies, workplaces and democracies get left behind...

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  13,29 €

  -5 %

  Na sklade 1 ks
• Čítanámierne opotrebovaná
  12,03 €

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Empty shelves, petrol station queues and energy shortages: crises more familiar to those who lived through the 1960s and 1970s have now become a reality for many as global shipping times are squeezed...

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  18,95 €

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Učební text pro FP. 2. vydání, 2021, 142 stran, ISBN 978-80-214-5989-2.

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Vydáno ve spolupráci s vydavatelstvím A plus

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Nad názvem: Vysoká škola ekonomická v Praze, Fakulta informatiky a statistiky. 50 výt.

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Učební text je výběrem určitého úseku obecné marketingové teorie s ohledem na možnost aplice ve zdravotnictví a předpokládá určité zkušenosti s chodem zdravotnických zařízení.

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