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More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture...

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  68,02 €

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This astonishing book of alphabets, emblems and logos brings together the editors’ own selection of alphabets and symbols from their two famous previous volumes...

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  36,38 €

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For all the popularity of e-commerce, store windows are still the most effective way of selling new product to consumers...

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  23,69 €

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The advertising industry is in a state of flux. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience...

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  59,89 €

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The One Show Annual, Volume 28 features all the best print, television, radio, design, and integrated advertising from the 2006 One Show...

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  81,79 €

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Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of...

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  47,60 €

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With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

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  23,57 €

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Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

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  47,57 €

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In this collection of 20th-century alcohol and tobacco ads, we see how the marketing of these products spanned from the elegant to the offbeat...

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  24,82 €

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So you want to publish a magazine? This is your guide. It will show you how to take your concept from idea to proper publication, step-by-step...

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  28,11 €

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Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years...

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This title imagines, envisages and delivers the brands of the future...

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Random House Business: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell...

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Graphic design on “non-traditional” materials attracts both designers and consumers...

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A far cry from the aggressive ads we’ve become used to, American print advertisements from the first two decades of the 20th century were almost shockingly pleasant...

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The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how...

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Every graphic designer works diligently to make his or her creative impressions exceptional and long lasting...

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Almost three years after the appearance of Los Logos comes Dos Logos (the sequel!)...

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Experimental Formats 2 builds on the success of Experimental Formats, bringing the subject bang up to date...

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Market-leading Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field...

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