Knihy o biznise a manažmente - strana 5 z 6

A fascinating, practical guide to making better decisions with our money, health and personal lives from Gerd Gigerenzer, the author of Reckoning with Risk. Numbers don't lie - but they often mislead us. From health risks to financial decisions, ...

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  11,44 €

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This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line...

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  100,47 €

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In Macroeconomics, Blanchard presents an integrated, global view of macroeconomics, enabling students to see the connections between goods markets, financial markets, and labor markets worldwide...

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  84,70 €

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This textbook for master programs in economics offers a comprehensive overview of microeconomics. It employs a carefully graded approach where basic game theory concepts are already explained within the simpler decision framework...

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  43,99 €

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‘Crypto’, a loose term that means many things to different people, only entered the public consciousness within the last five years or so, now evident by the volume of public discussion, commentary and analysis spread across...

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  17,11 €

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The dramatic inside story of the first four historic flights that launched SpaceX-and Elon Musk-from a shaky startup into the world's leading edge rocket company. SpaceX has enjoyed a miraculous decade...

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  13,07 €

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Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena...

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  14,50 €

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The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...

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  25,19 €

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Building the Bridge As You Walk On It tells the personal stories of people who have embraced deep change and inspired author Robert Quinn to take his concept one step further and develop a new model of leadership ...

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  27,49 €

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More time with your kids, making the money you know you're worth and a better work/life balance. No wonder more women than ever are choosing to be become freelance mums. In the last decade, 70% more mums have chosen to go freelance....

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  10,44 €

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Have you ever wondered why we can afford to buy far more clothes than our grandparents ever could . . .but may be less likely to own a home in which to keep them all? Why your petrol bill can double in a matter of months, but it never falls as fast? ...

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  12,34 €

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From crafting the perfect CV and finding the job of your dreams, to writing a great cover letter and winning at interview, The Ultimate Job Hunting Book is a dynamic collection of tools, techniques,

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  17,82 €

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Transform your career or your business with these simple tips and tricks to make virtual working easier than ever before - office no longer required...

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  10,01 €

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'Basic Income is an idea whose time has come, and Guy Standing has pioneered our understanding of it... Standing's analysis is vital' Paul Mason Shouldn't everyone receive a stake in society's wealth? Could we create a fairer world by ...

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  11,95 €

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Inferences with Ignorance focuses on two formal logic systems that employ the type of inferences in which questions are used in addition to statements. Not merely capturing questions as part of a logical apparatus, Michal Peliš also emphasizes the role...

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  15,72 €

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Designed to bring Europe closer together, the euro has actually done the opposite: after nearly a decade without growth, unity has been replaced with dissent and enlargements with prospective exits. Joseph Stiglitz argues that Europe's stagnation ...

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  16,15 €

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In this culmination of five decades of acclaimed studies in presidential history, Doris Kearns Goodwin offers an illuminating exploration of the origin, uncertain growth, and finally, the exercise of fully developed leadership...

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  13,69 €

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If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance,...

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  23,76 €

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The Seventh Edition of Statistical Quality Control provides a comprehensive treatment of the major aspects of using statistical methodology for quality control and improvement. Both traditional and modern methods are presented...

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  71,85 €

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Markets have long been acknowledged to be a superior mechanism for managing resources but until the advent of big data, they largely functioned better in theory than in practice. Now, as ideal markets are within reach because of vastly greater ...

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  16,68 €

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