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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing...

11,95 €

11,95 €

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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition...

23,50 €

23,50 €

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„Knihy sú zárodkom všetkých revolúcií.“

Victor Marie Hugo