V anglickom jazyku knihy o biznise a manažmente od vydavateľstva Penguin Books - strana 4 z 9

Google and Facebook receive 90% of the world's news advertising spend. Amazon takes half of all e-commerce in the US. Google and Apple operating systems run on all but 1% of cell phones globally. And 80% of corporate wealth is now held by...

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Are you stuck in a rut? Do you have more to give? Do you dream of a better life? I was struggling with drug addiction and battling suicidal thoughts when I saw an advert for the Royal Marines Commandos that changed my life forever...

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New York Times bestselling author of On Tyranny and The Road to Unfreedom An incisive, humorous, and heartbreaking account of people in formerly Communist countries holding fast to their former lives, by the acclaimed author of How to Feed a Dictator..

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Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? ...

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Being an original thinker can change the world. Learn how to recognise a good idea, speak up without getting silenced, choose the right time to act and manage fear and doubt by standing out from the crowd. Penguin Readers is a series of the best...

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Everyone should work for themselves. But don't cashflow forecasts, tax returns and P&Ls all sound a bit of a faff? Fear not: help is at hand. In Business for Bohemians, Tom Hodgkinson combines practical advice with...

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Our Iceberg Is Melting is a simple fable about doing well in an ever-changing world. Based on the award-winning work of Harvard’s John Kotter, it is a story that has been used to help thousands of people and organizations...

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In their iconic bestseller Our Iceberg Is Melting, John Kotter and Holger Rathgeber used a simple fable about penguins to explain the process of lead-ing people through major changes. Now, ten years later, ...

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Meik Wiking understands happiness better than anyone. In his role as Founder and CEO of the world's only Happiness Research Institute, he has travelled the globe interviewing the world's happiest people to discover the key components of happiness...

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Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way...

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We live in the age of big companies where rising levels of power are concentrated in the hands of a few. Yet no government or organisation has the power to regulate these titans and hold them to account...

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SHORTLISTED FOR THE FT & McKINSEY BUSINESS BOOK OF THE YEAR AWARDS 2020The Sunday Times Best Business Books of the Year 2020The Times of London Best Business Books of the Year 2020The Financial Times Best Books of the Year 2020...

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Identifies key principles that are driving force of creativity. This book helps to learn how: a slow hunch can be more valuable than a Eureka moment; the connected 'hive mind' is smarter than the lone thinker...

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This is the inside story of a small group of mavericks, eccentrics and geniuses who turned Artificial Intelligence from a fringe enthusiasm into a transformative technology. It's the story of how that technology became big business...

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In The Shifts and the Shocks, Martin Wolf - one of the world's most influential economic commentators and author of Why Globalization Works - presents his controversial and highly original analysis of the economic course of the last seven years...

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This book will give you many hours of your life back. Scheduling doctor's appointments. Planning a party. Buying a present. Filling out paperwork. These are the kind of secretarial and managerial tasks necessary to run a life and a household...

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The Dealmaker is a frank and honest account of how a severely dyslexic child who struggled at school went on to graduate from Oxford and become a serial entrepreneur. It describes Guy Hand's career in private equity, first at Nomura and then as head...

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When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action...

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Warren Buffett built Berkshire Hathaway into something remarkable— and Fortune journalist Carol Loomis had a front-row seat for it all...

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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas...

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