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42 produktov
- Jan Kříž
- kolektív
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Knihabrožovaná väzba7,02 €-18 %Do 9 – 14 dní
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná väzba35,95 €Na sklade 5 ks
- Marie Moravcová
- Přemysl Raban
- kolektív
Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...
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Knihabrožovaná väzbaVypredané
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...
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Knihapevná väzba56,63 €-5 %Viac ako 30 dní
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This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...
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Knihapevná väzba264,00 €Viac ako 30 dní
The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...
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Knihapevná väzba50,30 €-5 %Viac ako 30 dní
This latest edition in the best-selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists...
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Knihapevná väzba42,78 €-5 %Viac ako 30 dní
Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...
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Knihabrožovaná väzba21,32 €-3 %Na sklade 1 ks
Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry.
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Knihapevná väzba56,63 €-5 %Viac ako 30 dní
More Packaging Prototypes follows on from the hugely successful Packaging Prototypes, and acts as a visual catalyst in the creation and production of exciting and innovative design...
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Knihabrožovaná väzba46,20 €-5 %Viac ako 30 dní
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be...
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Knihabrožovaná väzba20,92 €-5 %Viac ako 30 dní
Je to jeden z nejvíce fascinujících příběhů o úspěchu ve světě techniky: Škoda spojuje tradici sto let staré značky automobilů s moderní image automobilového koncernu s globální působností. Cesta ilustrovaná četnými fotografiemi vede od...
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Knihabrožovaná väzba14,68 €-5 %Do 4 – 9 dní
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, ...
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Knihabrožovaná väzba51,95 €Viac ako 30 dní
Experimental Formats and Packaging explores every aspect of the pritned form, from single page to commercial package. While both formats and packaging are notoriously difficult areas in which to be innvative and revolutionary...
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Knihabrožovaná väzba23,69 €-5 %Viac ako 30 dní
ou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, ...
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Knihabrožovaná väzba17,86 €Viac ako 30 dní
It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...
A searchable database of 9,000 logos by keyword is available by subscription on the popular website, www.logolounge.com, launched in 2002 by author Bill Gardner...
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Knihapevná väzba55,36 €-5 %Viac ako 30 dní
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...
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Knihabrožovaná väzba25,19 €-3 %Viac ako 30 dní
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná väzba50,18 €-4 %Do 16 – 17 dní
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