V anglickom jazyku knihy o marketingu od vydavateľstva Pearson

Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ...

• Knihabrožovaná väzba
  36,56 €

  -4 %

  Do 5 dní

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

• Knihabrožovaná väzba
  32,92 €

  Na sklade 1 ks

For courses in hotel administration that focus on front desk operations or hotel management, and as an adjunct to other hotel courses such as housekeeping, hotel accounting, hotel marketing or hotel personnel/human resources...

• Knihabrožovaná väzba
  85,25 €

  Viac ako 30 dní

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how...

• Knihabrožovaná väzba
  88,26 €

  Viac ako 30 dní

Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions ...

• Knihapevná väzba
  61,90 €

  Viac ako 30 dní

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

• Knihabrožovaná väzba
  36,53 €

  -3 %

  Na sklade 2 ks

Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, ...

• Knihabrožovaná väzba
  35,24 €

  Viac ako 30 dní

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line...

• Knihabrožovaná väzba
  100,47 €

  -5 %

  Viac ako 30 dní

For undergraduate Management Control Systems courses and other MBA Management Accounting and Control electives. This book represents an innovative new approach to management control systems, ...

• Knihabrožovaná väzba
  79,44 €

  Viac ako 30 dní

The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...

• AudioknihaMP3 na CD
  33,45 €

  Viac ako 30 dní