Telá - Klára Vlasáková, Literárna bašta, 2024

Na sklade s modrou obálkou v anglickom jazyku knihy o marketingu

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How Brands Grow 2 - Jenni Romaniuk, Byron Sharp, Oxford University Press, 2021
How Brands Grow 2 
EN

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

  • Knihapevná väzba
    41,50 €
    Na sklade 5 ks

SPIN Selling - Neil Rackham, Gower, 2007
SPIN Selling 
EN

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill;...

  • Knihabrožovaná väzba
    33,33 €
    -9 %
    Na sklade 1 ks

Copywriting: Successful writing for design, advertising and marketing - Gyles Lingwood, Mark Shaw, Quercus, 2022
Copywriting: Successful writing for design, advertising and marketing 
EN

This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

  • Knihabrožovaná väzba
    32,39 €
    -2 %
    Na sklade 1 ks

The Power of Moments - Chip Heath, Dan Heath, Transworld, 2019
The Power of Moments 
EN

What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create...

  • Knihabrožovaná väzba
    12,95 €
    Na sklade 2 ks

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Brand it Like Serhant - Ryan Serhant, Nicholas Brealey Publishing, 2024
Brand it Like Serhant 
EN

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

  • Knihabrožovaná väzba
    21,32 €
    -3 %
    Na sklade 1 ks

Blue Ocean Shift - Renee Mauborgne, W. Chan Kim, Pan Books, 2022
 
Blue Ocean Shift - W. Chan Kim, Renée Mauborgne, Hachette Livre International, 2017
Blue Ocean Shift 
EN

Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.Drawing on more

  • Knihabrožovaná väzba
    16,95 €
    Na sklade 1 ks

The New Rules of Marketing and PR - David Meerman Scott, John Wiley & Sons, 2022
The New Rules of Marketing and PR 
EN

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...

  • Knihabrožovaná väzba
    33,73 €
    Na sklade 2 ks

Branded Interactions - Marco Spies, Thames & Hudson, 2015
Branded Interactions 
EN

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially ...

  • Knihabrožovaná väzba
    60,00 €
    Na sklade 1 ks

Great by Choice - Jim Collins, Random House, 2011
Great by Choice 
EN

The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts.

  • Knihapevná väzba
    28,74 €
    -4 %
    Na sklade 1 ks


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Kto chytá v žite - J.D. Salinger, 2019
Kto chytá v žite
J.D. Salinger